Redesigning the Philippine Public Service with UX

The recent years have witnessed UX design evolving from being treated as an afterthought to being one of the key differentiators of the software product industry. Its focus on user research and testing, reference to human psychology, and preference to iterative solutions have proven its impact in transforming the way the technology industry works. So much so that industries outside technology have also extended and formalised the “UX position” to improve physical product design, company culture, and more.